20 Apr DhariLo’s Social Media Sunday: Happy Easter!
I’ll make this DhariLo Social Media Sunday short and sweet because we all have Easter fun to get to!
1. Twitter Introduces Pop Up Notifications
Now when you’re browsing Twitter, your mentions, and any other notifications will pop up in the lower right hand corner of your screen. These notifications are also interactive and allow you to follow the user, or reply to their tweet or direct message right from the notification. If you find these annoying, you can change your notification options in your settings.
- Twitter is going the Facebook route, but I don’t think this is a bad thing. I always found it a bit frustrating to have to navigate away from searches or conversations to check notifications or having to open a new window.
Twitter will be rolling out this update in the coming weeks. Does your profile have this feature yet?
Read more about Twitter Notifications: http://bit.ly/1jngMzJ
2. Facebook Changes Algorithm to Clean Up Newsfeed Spam.
Looks like those memes and “Like” baiting will not help you sneak into more user’s timelines- and I’m actually kind of glad. I know I’m already hearing groans from all you social media and digital marketers out there but in case your job description went over your head- we’re marketers– our job IS to be innovative! More news, articles, or content heavy pieces will make more of an appearance in users’ newsfeeds. This doesn’t mean your occasional meme will hurt your reach, but rather your more content or news worthy pieces will see a bit more audience reach than before. The changes basically give users more control of their newsfeeds and content they find interesting or helpful.
- Remember, you will be seeing less spammy links, memes, and like-baiting, so if you use a lot of these methods for gaining fans or interactions change your strategy!
For an more in-depth look at Facebook’s recent timeline changes (including those discussed above) read this article from Mashable, “Facebook’s News Feed: What Changed and Why” – http://on.mash.to/1jWrlNb
3. Facebook Introduces New Language Based Targeting for Hispanic Marketers
Last year Facebook added the “US Hispanic affinity segment, giving marketers the ability to reach more than 23 million people in the US interested in Hispanic content”. Now Facebook has added three language options: Spanish-dominant, Bilingual and English-dominant. A test of the new language options resulted in 40% higher engagement than general marketing messages.
- The different language options will absolutely help marketers relate with audiences that speak both Spanish and English, because it allows for the opportunity to get creative with messaging using speaking patterns used by people in this market.
Read more in depth about the new Hispanic Language Targeting here: http://on.fb.me/QplYvX
I hope you enjoyed and have a happy Easter everyone!