29 Apr Test! [Social Media Tip]
Today’s DhariLo Social Media Tip Tuesday is Test!
*Update – this post about testing- was a test! This post was a test of my own! I know Thomas Edison invented the lightbulb. What was I testing and the result? How long it would take someone to notice the mistake – and the answer is this post was up a while before anyone pointed it out to me. Makes me wonder, how many read it and didn’t notice or did, but didn’t reach out?
You won’t know what will resonate with your audience and network until you try. Start small, for example if you tend to post photos a lot, try different content such as a text only update. Or try running a type of contest or campaign you haven’t before. That share contest you thought would never gain traction could result in engagement that will blow your socks off! … or you could hear crickets. Either way, you don’t know what kind of results you could be missing out on unless you try! Even if your test didn’t work- the insights gained can help you get to know your audience more, or make small changes to guarantee success in future efforts. Testing will keep you creative, keep your marketing fresh, and again, help you make changes to your social media strategy where you need.
Have you ever tested an idea you weren’t sure about? I’d love to hear what new ideas will you be testing!