04 May DhariLo Social Media Sunday: Foursquare Introduces Swarm, Facebook Business Manager and Anonymous Login
I hope everyone has had a restful weekend!
This week’s DhariLo Social Media Sunday I’ll recap Foursquare’s revamp and new Swarm app, Facebook Business Manager and Anonymous Login, plus a bonus (including the highlight of my week). Read on to find out what news you may have missed this week in social media!
1. Foursquare’s Revamp and Announcement of Swarm!
This past week I got to visit Foursquare HQ, coincidentally on the same day they announced their new app, Swarm. An article by The Verge states the app as “will exist alongside the current Foursquare app. Swarm will be a social heat map, helping users find friends nearby and check in to share their location.”
5 years after Foursquare launched, they reviewed data on how members were using the app, and found that only a small percentage were using the app socially, while most were just looking to find new venues. The company realized that they may have been trying to bundle two apps that would be richer if split apart.
Swarm, will word similarly to Facebook’s newly released “Nearby Friends”. It will give the user’s friend’s information about their general location, with the option to share more specific information if they so choose. The Foursquare app will see a revamp as well, as it’s gunning after Yelp for the title of recommendation King. The new Foursquare will use it’s current database of 6 billion check- ins in over 60 million places to suggest places to explore based on the user’s visits and preferences (greasy pizza over brick oven, etc.)
- The whole idea of checking in, and location based apps knowing where I am, and what I like, creeps me out to be completely honest. With that said I believe the splitting of the apps will be most beneficial to the user experience of people who enjoy these kinds of apps. Now people who just like to discover new places to enjoy can use Foursquare without the fear of sharing geographic information online, and those who want to be found, can be with Swarm.
- I see this app split being beneficial from a marketing and advertising view because Foursquare ads may become even more targeted, based on user preferences and habits, increasing the probability of acquiring repeat customers. Meanwhile Swarm will still have the capability to capture customers who just happen to be strolling by.
Read the full article on Foursquare’s Revamp and Swarm app announcement here: http://bit.ly/1lPnbYY
Sing up to get your invitation to Swarm by Foursquare here: https://www.swarmapp.com/
2. Facebook Introduces Anonymous Log In
Speaking of creepy apps that gather all your information, Facebook has now introduced the anonymous log in feature! No longer will you have to give up your blood type and social security number to try an app out.
A Facebook Newsroom post sates:
“Anonymous Login lets people log into apps so they don’t have to remember usernames and passwords, but it doesnt share personal information from Facebook. People can decide later if they want to share any additional information, once they understand more about the app.”
Aside from anonymous log in, you are now also able to choose which information you share with the apps you do use Facebook login. For example, you can choose to share your birthday, but not your friends list, step by step from a check list.
- It’s about time! So many people shy away from trying apps just based on the amount of information you are asked ( or more like required) to give up when you connect with Facebook. This also negates the convenience of Facebook connect- is it worth allowing this app to be so intrusive in collecting my information just so I don’t have to enter another password?. I believe users are more likely to give up information freely if you require less upfront, let them try the app, then ask for additional information (necessary to improve the experience) as oppose to demanding such detailed and sometimes “private” information upfront.
Are you less likely to try apps that require access to a lot of information?
3. Facebook Business Manager Availability is Expanded – And I’m clearly not cool enough for access yet lol
Unless you were a “large advertiser” – a.k.a. spent lots of money on Facebook advertising, you did not have access to Facebook Business Manager, the one stop dashboard for managing all your advertising, Pages, apps and permissions.
The Facebook for Business blog entry states:
“Business Manager integrates all your Facebook advertising campaign management efforts into one tool. It’s designed to simplify your marketing efforts.
If you are advertising for yourself — say, you’re on the in-house marketing team for a national brand — Business Manager shows you:
- The Pages, ad accounts and apps linked to your brand
- The people on your team who can access these assets to do their job
- External partners, like agencies or Preferred Marketing Developers (PMDs), with access to your Pages, ad accounts and apps
If you’re advertising for someone else — for instance, you work at an agency or PMD — Business Manager shows all the Pages, ad accounts and apps that your clients have allowed you to access, as well as the people on your teams who have access to them.”
- Business Manager pretty much puts all the features already available to page managers, and owners, and combines them with your ads accounts and pops them all into one place. It doesn’t seem those of us without access yet are missing out on any features, except having everything within one screen.
- Do you have Business Manager? How much easier do you find it to have all your pages and advertising in one dashboard?
Bonus: Vine.co gets a new look!
Have you visited the Vine website lately? You no longer need an account to enjoy all the incredible videos people have made, and the site got a re-design! What do you think of the new look? Check it out at https://vine.co/
…and last but not least, my highlightof the week : scoring this awesome mayor t-shirt when I visited the Foursquare office in NYC to live tweet for #SteonfireSnackBreak! To the super nice guy from Foursquare, I didn’t catch your name but thank you again. Yes, I guess I am a huge dork, and little things make me happy 🙂
What was the highlight of your week? Do any of the changes I reviewed resonate with you or your work? I’d love to know!
I hope you enjoyed this “Social Media Sunday” and as always I hope you have a great start to your week tomorrow!