25 May DhariLo’s Social Media Sunday: LinkedIn Introduces “How You Rank”, Facebook Launches Audio Matching, and Pinterest Rolls Out Business Insights API
Happy Sunday! I hope everyone is enjoying this beautiful weekend.
Here are the social media news stories that caught my eye this week include LinkedIn’s new “How You Rank” feature, Facebook’s Audio Matching, and Pinterest finally giving API access! Let’s get this recap started…
1. LinkedIn Introduces “How You Rank”
LinkedIn has expanded “who’s viewed your profile” to include “How You Rank”. LinkedIn’s blog describes the feature as follows:
“You can now see where you stack up to others in your network with profile views. Take a look at the top profiles in your network to gain inspiration for changes you can make to your own profile or content you can share to increase views to your profile and drive opportunities for advancement. Or, take a look at the suggestions LinkedIn offers on the right-hand side of the page for ways you can begin increasing views to your profile immediately.”
- LinkedIn is such a valuable resource for your professional life. “How You Rank” offers such in depth information on how people are finding you, who is stumbling across your profile the most, where they are located and so much more. This new feature is great for pacing your progress and making changes to your profile to attract people from your target industry and titles.
I encourage everyone to take a look at their insights and dive into all the LinkedIn resources. Learn more about “How You Rank” on LinkedIn’s blog here: http://linkd.in/1w3xQnP
2. Facebook Launches Audio Matching.
It seems Facebook is going after Shazam and Twitter to get a bigger share of social TV conversations. According to the Facebook newsroom blog:
“When writing a status update, you’ll have the option to use your phone’s microphone to identify what song is playing or what show or movie is on TV. That means if you want to share that you’re listening to your favorite Beyoncé track or watching the season premiere of Game of Thrones, you can do it quickly and easily, without typing.”
Currently The feature is set to be available in the US on iOS and Android devices in the coming weeks, and will be optional. Users will have to turn the feature on in order to use it.
- As you may know, I find these kinds of apps creepy. With that set aside, I feel Twitter is the go-to when you want to have a conversation about your favorite shows, in real time, and I’m not sure that people who Tweet about shows, will switch over to Facebook. A conversation in real time on a Facebook page or timeline, just doesn’t have the same dynamics as the constant chatter you get from Twitter. You can flow in and out of the conversation on Twitter, but commenting on a post on Facebook and receiving al those notifications get annoying when you no longer want to be involved. I think it will be interesting to see how many people actually use the feature once it is available.
Will you be turning on Facebook’s audio matching feature?
2. Pinterest Rolls Out Business Insights API.
Pinterest has recently rolled out a business API, but only to a select marketing technology companies (including Salesforce, Hootsuite, Spredfast, Percolate, Piqora, Curalate and Tailwind). At the moment, Pinterest does have some web analytics, but third party platforms have not been able to pull data from Pinterest.
- I’m very excited about Pinterest Business Insights API. Third party analytics solutions usually go far more in depth into user and industry trends than analytics provided by the individual platforms and social networks. Pinterest is a more complicated platform (in my opinion from a marketing strategy standpoint). Having API access will allow for deeper analytics into what users are pinning, from where, how often, what times your pinners are active and more. I can’t wait to see what kind of insights the API access will provide.
BONUS news: Facebook goes international with video ads, and also introduced new video insights for pages!
What social media stories caught your eye this past week? Or were you just looking forward to the long weekend?