If You Made It, Brand It! [Social Media Tip]

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My social media tip for Tuesday is: If you made it, brand it!

Have you seen or shared a great piece of content, and wondered where it came from because it had no branding?

You’ve probably seen a great photo on Instagram, taken a screenshot and shared it. Or maybe your favorite brand tweeted an awesome Infographic they created and you retweeted it. We’re all familiar with those creative quote graphics, and memes. Some become familiar, and take on a life of their own. Imagine the visibility your brand gets from content that your fans share.

If someone likes how you styled a quote, or loved your image, they may repost it. This is a great opportunity to get your brand in front of your target market, and the extra effort will be worth it. Remember to not be obnoxious about your branding, it shouldn’t distract from the image, infographic, or video you’ve created and are sharing.

I worked as social media director for Wines by Wives, a celebrity wine club. We used quote graphics we created regularly, some of these got shared thousands of times, and we wanted to make sure that if you liked wine, and shared our quote, your friends knew where you got this fun graphic from. Why? Because if you thought your friends would like this particular piece of content, then they may also like wine and in turn, our wine club!

You want to connect with your audience and make them advocates, but you can’t hold their hand through posting to ensure they tag you correctly, or link back to your website. Even if your content is directly shared, your potential fans may be distracted by your awesome quote, and miss your link. Branding your content ensures that there is a basic level of a link back to you and your brand.

Keep an eye out for independence day graphics, and pay attention to how your favorite brands leave their mark.

<3
DhariLo

1Comment
  • Get Organized! My 8 Step Checklist for Social Media Strategy Success - DhariLo #SocialMedia
    Posted at 13:59h, 18 November Reply

    […] Create a Content Bank: Now that you have your objectives laid out and the networks you’d like to be active on, create a content bank. Review all of your offline marketing efforts, and how you can support them online with content. Create or source content that supports your objectives (don’t forget that if you made the content, you should brand it!) […]

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