22 Jul Keep Branding Consistent [DhariLo Social Media Tip Tuesday]
Branding is very important, and keeping it consistent across all your channels is key to making your brand recognizable, and avoid confusing your consumers.
Logos, watermarks, profile images and descriptions should be the same on all your networks (or as close to using the same wording as possible- I know this can be difficult with those pesky character limits). Keep the same look, feel and messaging style as your website. This lets your customers know they’ve reached the correct account, and reinforces your brand visually. I also suggest to keep consistent branding on original content you share.
It’s all in the details.