29 Jul Shorten Links [Social Media Tip]
You don’t always need a link in a post, but if you do, shorten them!
Long links tend to be an eyesore and don’t convert as shorter links do. Shortening links also gives you extra characters to work with (and every character counts when all you get is 140 of them). Note that if customized shortened links aren’t available you should be clear about where your link is pointing to within your messaging.
One of my favorite free link shorteners is Bit.ly. When you create an account you can keep track of every link you’ve shortened. Aside from shortening and storing your links, Bit.ly allows for link customization and basic analytics. I wouldn’t rely solely on these Analytics, but they do give general insight on when your links are being clicked on (by hour, day, etc.) and where those clicks come from (for example, if you link your twitter account to the service you can see exactly which tweets sent clicks through.
Do you have any favorite link shortening services?