30 Sep Don’t Make Us Squint! Image Quality Matters [Social Media Tip]
Photos seem to be king when it comes to social media marketing post types. Twitter reports that tweets that include photos generate 35% more retweets than tweets without photos. Facebook photo posts reportedly receive an 87% interaction rate from fans, while other post types receive no more than 4% interaction. Do not neglect photo quality and composition!
It can be difficult to get a perfectly lit and focused and framed photo ready for the cover of a magazine- on a phone. There are times when you are covering an event live, or are on the move and photo taking has to become quick and efficient. For times like these some basic tips are:
- Be aware of the surroundings: Watch out for trash in the background or that creepy guy attempting to photobomb.
- Focus! That double tap to sharpen the sign behind your raised glass can make the difference between an awesome shot and getting a bright blob on your screen. Which leads me to…
- Flash: Try to take photos with flash (where appropriate) and without. If possible test before the event takes off.
Some more things I try to keep in mind when taking photos is framing, and leaving enough room to allow for cropping later and take as many photos as you can. The more the better, because you can pick through them later.
When it comes to graphics:
- Make sure images don’t become blurry, pixelated or distorted when you upload them. 72 dpi is recommended for web content.
- Get to know your social media photo sizing. Here is the “Always up to date social media photo sizing guide” via Sproutsocial
- Designing yourself? Try image creation apps or websites such as Picmonkey, or one of my favorites, Canva.
- When in doubt use a stock photo: Be aware that the photos you use have the correct usage rights. I don’t think being sued sounds fun. You can purchase stock photography online, and prices can range from a few dollars to a few hundred or more. As everything online, there are free sites like Unsplash- beautiful images to do whatever you want with!
If you need a boost in engagement, photos are a great way to reach more of your audience. The better the image, the better the chances are your audience will interact with your content, which means more exposure and more sales, traffic (or whatever your goal may be).
Keep these simple tips in mind, and you will have images that you can make spectacular with some editing (or a filter) lol.
Do you have any favorite images or image tools? Share them below!