23 Dec Repurpose Old Content [Social Media Tip]
Who couldn’t use a content time saver? If you’re stuck in a content rut, want to try ramping up the number of posts you share, need a refresh or just to fill in a few spaces try to repurpose old content.
Here are a few ideas on how you can repurpose old content:
- Turn older photos into backgrounds for graphics and memes. Get creative, hop on Canva, apply a filter and add a great quote- don’t forget to brand it, and Voila! A brand new post.
- Re-write evergreen content, but put a new spin on it or add a case study. You can also simply refurbish the content by changing wording, and formatting or adding graphics.
- Build upon a past post. Either start a new post, or reference the old one if there have been new developments.
- Turn survey results or stats into posts, or graphics. You can even create a Slideshare of the results.
- Create summary posts. Take your evergreen content and categorize it. You can then create a general posts, think an “In Case You Missed It” (#ICYMI) or just a general compilation of good articles on the subject.
- Use old content as a base for guest blog posts.
- Create an ebook. If you have a series of posts, let’s say you share a recipe each week – create an ebook. You can also turn podcasts or webinar transcripts into ebooks.
- Have a recurring event coming up? Create a recap of the prior event and share it to get people excited about the new one. I like to use Storify to create recaps of events using photos shared using the particular event hashtag.
The simplest way to repurpose your older content is to repost and promote (or re-promote) content that has performed well. Twitter is the ultimate content repurposing tool. Get on Hootsuite, Tweetdeck, Buffer or whatever you use your schedule tweets and share links to past posts with different messaging.
Repurposing content is beneficial in that it can save time if you have to create your own content, and drives new traffic back to content that has performed well with your core audience in the past. The new format may catch the eye of someone who may have dismissed it prior, or can motivate more people to share, in turn expanding your reach and audience. Creating various pieces of content based on the same subject can also give you a little SEO boost.
Now that you have a few ideas on re-purposing old content, you create your new content with repurposing in mind!