25 Jan #SocialMedia Definition: Hashtags
Many people still don’t understand what a hashtag is and why using the right hashtags is key (but not limited to):
- Connecting with your audience
- Create and join conversations with your network.
- Expanding the footprint of your particular post/content/message
Hashtags are key to your social media strategy and success.
From the Supremacy Marketing blog: Defining #Hashtag
One of the most reoccurring social media trademarks is that of the “Hashtag”. From creative branding hashtags, to hashtags with global recognition and support, such as “#JeSuisCharlie”, hashtags have been a predominate factor in how individuals, brands, or companies post and interact with their social community.
Utilizing hashtags allows brands to target their perspective audience and get new potential customers’ attention. This also creates a platform for individuals to connect with others who share similar interests and join in on real time conversations. From B2B, B2C or just friends creating a hashtag for their group or event, using the right hashtags correctly is essential for creating an active, engaged online community.