31 Jan Social Media Updates Everywhere! New Features From Facebook, Twitter and Snapchat! [#DLSM Brunch]
Welcome to my Social Media Brunch! A round up of social media news that caught my eye this past week. This week I cover new features from Facebook, Twitter and Snapchat!
1. FACEBOOK ANNOUNCES CONVERSION LIFT
On January 27 Facebook announced Conversion Lift. This feature will allow advertisers to see a “more holistic view of an ad’s performance”. Using your custom audience pixels, conversion pixel etc. Facebook will pull a control group which will not see your ad. Facebook then goes ahead and compares the conversions from the test and control groups – showing marketers the affect their digital ads have on consumers. These measurements are based on lift measurement – a method used to assess the impact of direct mail marketing.
Although this feature is only available to those with a Facebook account rep, I’m excited for when this feature becomes available to all of us. Proving ROI has been one of the biggest hurdles in the social media marketing industry and this brings us a step closer to being able to calculate more precisely the impact of social ads after your fans see it. We know that customers may not necessarily make purchases directly from your posts, but we know social media affects these purchasing decisions.
2. SNAPCHAT INTRODUCES “DISCOVER”
Snapchat continues to gain users and evolve in ways we probably never thought of. Now, the platform takes it’s Stories feature to the next level with Discover. The Stories feature lets users share content from snaps they sent, creating a timeline of content visible for 24 hours. Now Discover lets fans interact with editorial Stories from one place.
Discover feels like Flipboard – a content sharing app where you swipe up and down for articles until you find one you want to read and you swipe right to read the full piece. It also seems that this is only available to brands with big budgets for now. I wonder how big of a budget you need and how getting a spot works – I’m not too excited about this one yet.
Read more about Discover on the Snapchat blog.
3. TWITTER DEBUTS VIDEO CAPABILITY
Last but not least a social media update we can all look forward to- native video is coming to Twitter! No more having to create a GIF, post a Vine or YouTube video (which van be a pain if it’s part of your strategy). Soon we will be able to upload videos directly to the service, just like Instagram and Facebook. Twitter announced the update in a fun way with Neil Patrick Harris. NPH posted the first Twitter native video ( breaking the new function to the masses) as an Oscar’s update on January 27. Twitter also announced private group messaging.
This is big for Twitter, as they were the last of the big social media networks to embrace the ever rising popularity of native video. Twitter will now be a competitor to Instagram, and Facebook with video content uploaded right from your mobile camera. I can’t wait to see how brands and users embrace this. We know Twitter as the network where you get breaking news, and can join in conversations about a show or major current event – imagine adding videos to these conversations! I use Twitter more for public interaction, but group chat feature could be great to connect with influential followers and create deeper conversations.
Here is the first ever Twitter video featuring Neil Patrick Harris:
— Neil Patrick Harris (@ActuallyNPH) January 27, 2015
What social media news caught your eye this week? Share them in a comment below.
Have a wonderful weekend!