14 Feb New from Facebook, Flipboard, and a Pinterest Rumor [#DLSM Brunch]
First HAPPY VALENTINES DAY!… This week in my social media brunch review: Two announcements from Facebook , an interesting step for Flipboard and a little rumor about Pinterest…
1. FACEBOOK RELEVANCE SCORE FOR ADS
On February 11 Facebook announced a new feature for ads. You will receive a relevance score based on how Facebook thinks your ad will do. As fans interact with your ad (positively or negatively) you score will increase or decrease. According to the Facebook announcement:
“Ads receive a relevance score between 1 and 10, with 10 being the highest. The score is updated as people interact and provide feedback on the ad. Ads with guaranteed delivery — like those bought through reach and frequency — are not impacted by relevance score. Relevance score has a smaller impact on cost and delivery in brand awareness campaigns, since those ads are optimized for reaching people, rather than driving a specific action like installs.”
The new feature has begun rolling out to advertisers this past week.
As with any metric (and as warned in the announcement itself) this new metric shouldn’t be the “end all” metric you use to measure wether your ad is doing well or not. This metric will help you understand how to keep your ad cost down, what creatives resonate with your audience, and when it’s time to refresh a campaign. Any useful metric- is a welcomed metric, and the more you get to know your audience the better your ad results will be. Im excited to test this feature and see how the adjusting and costs are affected.
Read more about Facebook’s new Relevance Score via Facebook for Business
2. FACEBOOK ANNOUNCES LEGACY CONTACT
Facebook announced it’s new legacy contact feature earlier this week. This let’s you choose someone to look after your account after you are gone and your page becomes memorialized. Your legacy contact will be able to leave a pinned post, respond to any new friend requests (for those who get accounts after you are gone), and update your profile photo. Your contact will be able to download all of your updates, preparing them for more legacy contact features in the future.
Social media now plays a big part in how millions of people communicate, keep in touch, express themselves, expand their businesses…the possibilities seem endless. Social media has become a part of every day life, and must also be addressed in death. Our social channels are like documentaries of our lives, and family members of those who have passed on still visit and interact with pages once their loved ones have passed to relive memories and moments, or even comfort each other. I think this a great feature, and not too different from leaving a will. How do you feel about the new legacy contact feature?
3. FLIPBOARD NOW ON THE WEB
On February 10th, Flipboard, the popular article sharing app announced it’s web version. Flipboard lets you create a “personal magazine” by following topics and magazines curated by other users and companies. A user finds articles on the service and can “flip” into their own magazines. On the app you literally flip through articles with a few finger swipes.
I love Flipboard and use it on a regular basis. The app presents content beautifully, and the flipping action makes it easy to comb through content. One of my favorite features is the ability to curate your own magazine with the great content you find or your own content. The new web version of Flipboard is beautiful, and I can’t wait to start using it more. With it now being on the web, it opens the doors for even more content getting shared (I feel desktops and laptops are just better for reading screen wise).
Here is a short video on Flipboard’s new web capabilities. And check out www.Flipboard.com
BONUS: AdAge reports a rumored Pinterest Buy button; Announces App Pins
According to and AdAge article: “Pinterest is reportedly working on getting into the e-commerce game by offering a “Buy” button that would let users purchase “pinned” items without leaving the site or app.”
Pinterest did announce App Pins, which allow you to download apps right from Pinterest pins if you’re on an iPhone or iPad. (Pictured below from the Pinterest blog)
How amazing would a buy button be on Pinterest for ecommerce brands? With Pinterest driving lots of traffic for retail, having a direct buy would probably increase sales. I hope the rumor is true (although my pockets would probably appreciate if it wasn’t).
I like the app download button, again, increase the impulse of the buy! This new function could entice marketers who didn’t necessarily think of Pinterest as a network for their apps.
Now that you’re all caught up on some social media world happenings, go tell someone you love them!