21 Feb This Week’s Social Media Recap: Twitter’s Team Tool, Facebook Product Ads, LinkedIn Notification Center [#DLSMBRUNCH]
Happy Saturday! I hope everyone is staying warm, it’s still freezing in NYC. This week in my social media recap: Share team accounts on Twitter, Facebook’s new product ads, LinkedIn’s new notification center and a fun bonus!
1. TWITTER NOW LETS YOU SHARE ACCOUNTS VIA TWEETDECK
Adding to a roster of power user features, Twitter has introduced its Team tool to Tweetdeck on web and Chrome (windows only). Now only one person needs to know the password to the account, and team members can be added and granted access to use Twitter as the brand account. All team members must be using Tweetdeck to use this new feature.
No Mac version?? Grrr, guess I’ll be waiting to try this feature out. Sharing passwords can be such a headache. It requires creating password documents, changing passwords every time someone quits, and you still worry about the account getting hacked. The new team feature will help ease these worries. Another perk? Your team members don’t have to remember 100 passwords! Can we get this on Mac now?…I’m so impatient.
2. NEW FACEBOOK PRODUCT ADS
This past week Facebook intorduced Product Ads. Perfect for business with many different product offerings, advertisers can create ads by uploading their product catalogs. Ads can be targeted to specific audiences, or you can let Facebook match customers to your products. Product Ads can highlight one or multiple products within one ad – the ads even have the ability to stop running once your product sells out. Product Ads are available to Facebook Marketing Partners and will roll out on Power Editor soon.
Facebook just keeps cranking updates out! A big challenge for businesses with many products is letting consumers know about all their different offerings with out clogging content or confusing them. Another issue is having products that may have some degree of audience overlap, but not enough that one ad or piece of creative that resonates with the different audiences. The new product ads and its features can help businesses introduce more of their products to existing customers in a more seamless way.
Get all the details on Facebook’s Product Ads.
3. LINKEDIN ADDS NOTIFICATION CENTER TO COMPANY PAGES
LinkedIn has made a change to Company Pages. Starting this week, company pages will have a new notification center, making it easier than ever to keep up with your page’s activity. The LinkedIn blog states “the new dashboard will allow you to:
- Get an aggregated overview of how many likes, comments, and shares you’ve received on Company Page updates and how often your company has been mentioned by LinkedIn members on the platform
- View every publicly shared mention of your company on LinkedIn
- See all of the most recent likes, comments and shares your company has received in a single view
- Comment and like as a company representative in response to mentions about your company”
Similar actions will be grouped under one notification to keep your personal activity and page activity organized.
I am really excited about this. The new notification center will let marketers interpret activity and insights at a level that was not available before. The view of every public LinkedIn share or mention is amazing! Now you will be able to pinpoint who is sharing what and how your customers react to it (influencer program anyone?!). I think this opens the door for marketers to create campaigns and content that convert at higher rates.
BONUS: ADD FACEBOOK STICKERS TO YOUR PHOTOS
A fun little bonus this week – you will now be able to add Facebook stickers to photos when uploading them from the mobile app. Read more in this article from the Huffington Post
What was your favorite update this week?