07 Mar This Week’s Social Media Recap: Instagram Carousel Ads, Facebook Likes Update, Twitter Partner Audiences & More [#DLSMBRUNCH]
My highlights of this week in social media marketing include: Instagram clickable Carousel Ads, an update to Facebook Likes count, Twitter’s new partner audiences & a bonus! Read on to catch up on what you missed.
1. INSTAGRAM INTROCES CLICKABLE CAROUSEL ADS
On Thursday Instagram introduced a new ad format for it’s advertisers. The new Instagram Carousel Ads allow advertisers to share more images, and allow for a call to action button for fans to click through for more information. Instagram states the ad format is available on a limited basis.
I can’t wait to see how brands will use these ads and am looking forward to seeing some in my newsfeed. This is also one of the first times there is the potential to drive traffic to your website via Instagram (besides the lone link in your bio). These ads will give brands the ability to tell a story, or display multiple views or features of one product. I wish I had a chance to play with these!
Watch Instagram‘s video showing Carousel Ads in action:
2. FACEBOOK PAGE LIKES UPDATE
In an effort to “make likes more meaningful”, Facebook announced an update to page likes, including how the site will count Likes moving forward. Over the coming weeks expect to see a dip in Likes, as Facebook removes memorialized and voluntarily deactivated accounts from Page’s Like count. Going forward Facebook states “any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.”
It’s about time this becomes a common practice. Inactive Likes are useless, and removing them will give better insight into the audience that actually engages with your page. This means better insights, for better content, to drive engagement and sharing for your brand.
3. TWITTER INTRODUCES PARTNER AUDIENCES
Thursday, Twitter announced a new ad feature called Partner Audiences. Twitter states “With partner audiences, you can now target Twitter Ads to users who have shown powerful signals of intent off of Twitter”. The company has over 1,000 partner audiences available to add to campaigns, right in the Twitter Ads UI under “Behaviors”. These audiences can be added to your look a like audiences, or excluded so that your campaigns only reach people “who haven’t purchased a category or brand in the past”.
What a complicated name and explanation for behavioral targeting. Besides that, I think it’s great to have another level of targeting to reach potential customers. I think Twitter ads are already effective as they already offer pretty specific targeting options. I’m excited to try these out with my clients and see what kind of results we can get.
Learn more about Twitter Partner Audiences on the Twitter Blog.
EMBED YOUR TWITTER VIDEOS: You can now embed your Twitter video uploads right from the tweet! Learn how on the Twitter Blog.
What was your favorite social media update of the week?