31 Mar Cross Promote Your Profiles [Social Media Tip]
Cross promotion is a tactic used in traditional and digital marketing to expose brands to new audiences, but this doesn’t mean that’s all it’s limited to. Have you ever thought about cross promoting yourself? Cross promoting your social media profiles can be a great way to expand your following.
Building a social media audience takes time and strategy, and sometimes one of your networks takes off before the other ones do. As frustrating as that can be, you can use the strength of your leading social networks to give your weaker ones a little push – here’s where cross promoting will be handy. Cross promoting can not only fill in content gaps, but can help bring awareness to your current following about what social media networks your brand participates in.
A few ways you can cross promote your social media channels with each other:
- If you have a strong following on one network- create posts that highlight channels where you may need a boost. You can even integrate cross promoting into your content strategy (another solution to the content struggle). Periodically remind fans of your other channels. This can be a simple post like “Did you know we’re on Instagram?”
- Create a contest or giveaway based on the network you’d like to boost your following on, or integrate it as a way to get extra entries. Tools like Rafflecopter can help you create contests where a Twitter follow or tweet can score you extra points in a giveaway. Promote this contest on all channels, even if it’s not the one the contest or giveaway is on.
- Create Facebook tabs pointing to other social channels.
- Cross promote channel specific content. Post an image, specific deal, or other resource on one network that you don’t post on anywhere else. Now you tell you’re audience you have something special for followers of the specific channel and link them to the post, or go along the lines of “In case you missed it”.
Growing a social media following can be a pain staking process, and occasionally using what you already have is the best strategy for moving forward.