3 Ways to Use Posts with End Dates on Facebook

DhariLo Social Media Tip 77 - Try End Date Posts on Facebook

Did you ever notice how older posts pop into your newsfeed? The Facebook algorithm now pulls older, but popular posts into the newsfeed of users who like your page. This doesn’t sound like a bad thing at first, but if the content is time sensitive – this may annoy your audience. One way to avoid this happening to you? Try publishing posts with ends dates on Facebook.

A few end date post facts:

  • Posts with end dates stop making their way into your fan’s new feeds at the time and date you determine.
  • The post end time must be from 10 minutes to within 6 months from when the post is published.
  • The post will still appear on your time line when fans visit your page.
  • Videos have this option also!

 

Setting up a post with an end date:

  1. Create your caption and add your photo
  2. Click the arrow on the “Publish” button, choose “Schedule”Screen Shot 2015-11-10 at 12.04.09 PM
  3. The Schedule post window will pop up. Here you can choose what date and time you’d like your post to publish to your timeline. Under the schedule publish date tick the schedule post end date option. Set the time and date for your post to end. If you want to publish your post right away you can simply un-tick the schedule post date and hit the “Publish” button.

Screen Shot 2015-11-10 at 12.07.02 PM

*Note: If you do not see the “Schedule Post End Date” option you’ll have to activate the feature in your settings. Go to Settings, then click on News Feed Audience and Visibility for Posts – tick the box and save changes. You’re now ready to create posts with end dates (and use post audience targeting)Screen Shot 2015-11-10 at 7.54.47 PM

 

Now, 3 Ways to use posts with end dates on Facebook

  • Contests/Downloads: Whats the fun of seeing a contest I can’t join? Or entering information for a whitepaper that’s no longer live? Any promotion that is time sensitive is perfect for end date posts.
  • Sales: With the holidays coming up, sales are definitely making the rounds. Sales posts would benefit from using end dates so that customers don’t get annoyed of old deals popping up in their feeds.
  • Events: Consider using end dates for event posts. If the post is a fun fact, or another kind of evergreen content that your fans can benefit from, let it roam. Anything that highly promotes the event, and/or contains event dates – put an end date to.

Any questions? Leave them in a comment below 🙂

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DhariLo

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