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Social media marketing can be a great tool for building buzz around your event, but it can also be fantastic for driving engagement during your event too! Here are a few ways you can drive engagement before, during, and after your event using social media marketing. Before...

Need more creativity in your overall social media strategy? Multiple image posts (gallery posts) can be a simple way to drive more visual interest on your pages. What do I mean by multi image posts? This format is one update which features more than one image. This...

Snoop Dogg is beating you at social media marketing. How? He's on Google+! Many brands seem hesitant to join the network, not convinced it drives results, but Google+ has benefits other social media networks can't touch....