20 May Get to Know Your Audience! Misplaced Messaging Never Helps Conversions [Social Media Tip]
It’s Tuesday, so that means a new social media tip! This week: Get to Know Your Audience! Misplaced Messaging Never Helps Conversions.
This is tip is simple. Go learn about your audience! This loops back to research, and will ease your content strategy. Does your audience like photos or links? Do they respond better to more frequent posts, or when there’s a day or two in between? Are they as active on LinkedIn as they are on Twitter? (hmm sounds like some testing needs to happen right?)
Each business or account is different! Getting to know your audience (what networks they’re on, what sparks their interest etc.) is key in placing the right messaging, with the right content, at the right time, which means you should see better conversions!
What interesting things have you discovered by getting to know your audience?