24 Jun Unlink Your Social Media Networks from Each Other! [Social Media Tip]
Are you ready for this Tuesday’s social media tip?
Social Media Tip 13: Unlink Your Social Media Networks from Each Other!
This is one of my biggest pet peeves I see way too often in social media marketing. I am all for saving time, but linking all your accounts is a big no-no! Here’s why:
- The way you communicate with each social network is different. From character count, to hashtag use, each network has it’s own language and “set of rules”. When you link your accounts, you lose that, and therefore look like you have no idea how to use the network.
- It looks awful! – Below is a Twitter newsfeed full of Instagram links. It’s an eyesore, your messaging cuts off and the Instagram link makes it look like the same message is being shared over and over. One more issue is that the photos don’t show up in the timeline this way, which created an extra step followers must take to access your content. This will cause fans to tune out, and people are too busy to click an extra link.
My suggestion: if you must link your social networks, take into consideration the network you are linking to. Pay attention to character limits, messaging, and hashtag use. For example- You can share an Instagram Image to Facebook- just don’t use hashtags in the messaging.
Happy social networking, and see you next time!