11 Feb Try Content Partnerships [Social Media Tip]
Brands use cross promotion and partnering to offer new products and reach new potential customers. Why not extend that to your content and social media marketing strategy? Read on to learn more about how you can establish content partnerships.
From B2B to B2C, partnering with another brand to offer a special product, promotion, white paper or webinar isn’t a new practice. Partnering with another brand or company can help you:
- Expose your brand or product to a new, targeted audience and consumer.
- Offer current customers something new.
- Save costs on resources or creative.
Your content and social media marketing can experience the same benefits of working with a strategic partner on content (or a content series). Just like any other partnership, you may have to come out of your comfort zone and reach out to brands who coincide with your industry, product or related audience interest. If you’re already working on a partnership- extend this to include content, or social media exchanges. Some ways you can partner with another brand on social media content:
- Co-brand a content series. Maybe you and a brand highlight the same subject- you can work together to create a series together. This type of content still sticks to your main strategy, but offers consumers a different take.
- Feature content from each other. Do you feature an industry statistic infographic that does well every week? Maybe you can partner with an industry association where you can guest blog, or submit your content. In exchange you can feature content created by the association.
- Get a partner to donate prizes. If you have an upcoming promotion, maybe some related brands can help you with prizes (and to spread the word).
- Exchange of posts. Think tweet for tweet.
As always, moderation is key. You don’t want to seem like a promotional board of others products or content. When done correctly partnerships have many benefits to you and your consumer. Audience growth, targeted exposure, cost savings and a shift in content for your audience – sign me up!
How do you see your brand using content partnerships?