Find Your Missed Mentions [Social Media Tip]

DhariLo Social Media Marketing Tip 55 - Search For Your Business


I’ve spoken to you about keeping an eye on your competitors’ social strategies, but keeping an eye out for your brand is equally (or more) important! Searching for your brand online is essential to capturing those who are talking about you, but not tagging you correctly. Let’s find these missed mentions.

Sometimes people will talk about your brand, but not necessarily tag your brand’s page or use the official brand hashtag, which can be a missed opportunity. Wether the sentiment is negative, or positive, finding these mentions can help build your online relationships. Perhaps this customer doesn’t know your brand is on the particular network, or that it’s online at all. If the comment is a complaint, then you can address the situation further and take it offline. Sometimes people just share links or don’t have enough character space to tag you.

Here are two ways to find yourself online:

  • Manually conduct a searches for your business using the network’s native search function. For example: Twitter Search or Facebook’s open graph search.
    • Search for your business’ name, website, or product
    • Search for blog post titles and specific links
  • Use tools like Sumall, SocialMention, or set up Google Alerts for your brand, product or post.

I use a combination of both methods above to keep an eye on things. Once you’ve found these missed mentions, go ahead and interact with them! A simple “thank you for sharing our post” reply, a favorite on the tweet or a +1 on Google+ is enough to not only show your appreciation, but now the user knows your brand is active on the particular network. Again, if the mention is a complaint, address it and try to take the conversation offline (people appreciate it).

How many mentions are you missing out on? Go find yourself!





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