26 May Create A Content Schedule [Social Media Tip]
I’m sure you keep hearing “content is king” – but without a plan you won’t be able to capitalize on the traffic and interaction your content is generating. Creating a content schedule can help you in more ways than you think.
Okay, so you’ve got your content strategy down – you know why you want to publish content, who you want to get in front of, where you want to push it, you’ve set some goals and expectations and you may have already worked out how to re-purpose it, or what to do with your findings…now what? You could just start spewing it out there with no rhyme or reason, but you can extract so much more from your content if you have a plan.
A content schedule can help you:
- Create retention: If your audience knows that you post an article on the same day every week, they’ll keep coming back for that over and over again. While they’re there they may bump into some other content they like.
- Create a story or flow: Planning out your content can help you develop stories and connect content dots you may have not realized were there before.
- Fill in gaps: A content schedule may help you decide what content types you may need to create variety.
- Create consistent interaction and reach: Instead of one or two posts every once in a while that do exceptionally well, a plan can help you create an audience that consistently reacts well to your content.
- What works and what doesn’t: When you have a plan or schedule in place it becomes a bit easier to see when your fans lose interest, when you need a little more oomph to your posts, or if you’re doing too much.
- Not pull your hair out! The best thing about a content plan is that you know whats coming up, and can plan for it – or get it all approved, which will…
- Free up more time: Time you can use to analyze what content works, which days you have more engagement and much more. This ensures your next product announcement will not only resonate with you audience, but that it will create interaction and sharing, extending it organically to more than just your followers. This also gives you more time to look for timely content to share (giving your account a nice mix of live and planned posts), or join conversations.
A big misconception behind having a schedule is that it becomes too repetitive or predictable – with a little creativity it doesn’t! Pick a theme that relates to your brand or company and leave room to experiment. For example a consistent thirsty Thursday post doesn’t always have to be a photo of your signature drink – you can create a recipe video or .gif, feature a quote about drinks, or go more of a lifestyle route. As mentioned before, even with a plan you can incorporate the flexibility to add timely posts about current happenings in your industry (or related).
When creating a content schedule think about:
- What kind of content you have access to or can create. Tailor your plan to accommodate that amount, or make sure you have the time to create posts.
- Research your industry and competitors to see what kind of content your audience is reacting to.
- Make sure your content is relevant and related to your brand or business. Irrelevant content = useless engagement.
- Keep it simple in the beginning. Analyze what’s working and collect ideas, then implement them. Content schedules are “living” documents, and are made to change with your audience.
With social media consistency is key. A content plan and schedule will not only give you consistency, it will simplify your process, save you time which you can allocate to other parts of your strategy, and give you insight that will benefit your social media marketing efforts in the long run.
As always leave any questions or comments below, or tweet with me @DhariLo.