15 Sep Get Creative with Multiple Image Posts [Social Media Tip]
Need more creativity in your overall social media strategy? Multiple image posts (gallery posts) can be a simple way to drive more visual interest on your pages.
What do I mean by multi image posts? This format is one update which features more than one image. This method can be great if a single image can’t tell the full story, you have a step by step guide, or are just looking to tease your content and drive traffic in a more creative manner. Multi – image posts are only allowed by some social media networks. Today I’ll talk about photo gallery posts on Facebook, Twitter, Google +, Foursquare, and Instagram.
Facebook allows for multi image posts, and creates collages based on the size of the photos uploaded. The network does not create an album out of these photos. When you post multiple photos at once, you will only be able to write one caption – then once it is published you can go in and add individual captions to each photo. Facebook allows you to arrange the photos before posting, so if you know the dimensions of each photo you can anticipate how Facebook will organize them, giving you a chance to get super creative. Below are some examples of how photos are organized when they are all square, or if you have one a little wider or taller.
Here’s what happens if you have one taller or wider image:
A few things to keep in consideration:
- Image size. Take image size into consideration as this could affect how Facebook places the collage.
- TEST – try posting the collage to see what the final outcome will look like (you can save the post as a draft and review it)
- Remember you can move the order of the photos around right before you post them by clicking and dragging in the Facebook post image box.
Twitter allows for a multi image post up to 4 photos. Unlike Facebook, Twitter doesn’t let you play around with the organization of the photos before you post them, so you have to plan a little more on this network. 1 tweet will have to tie all 4 photos as you can’t individually caption them. One more thing to keep in mind is image size. You can “hide” text in the areas of the photo that Twitter cuts off in the preview of your tweet image.
Here is how Twitter organizes 4 square photos:
Some examples of how brands are using the multiple image post method on Twitter:
Tropicana made a 4 image quiz! Clicking each image revealed and answer as the full photo is a square.
General Electric used 4 images to create one complete message
Google+ allows multi- image posts, which it turns into an album. You’ll be able to individually caption each photo. If you don’t like how your final post looks, you can re-organize photos. Here’s what a 6 image post (using square, wide, and tall images);
Foursquare for business will allow you to post 3 photos at one time under 1 caption.
Instagram doesn’t allow for multiple image posts (unless you’re constructing a carousel ad). One alternative is to create a collage for 1 photo or you can get really jazzy and create one large image out of several smaller ones – the larger image can only be seen when looking at the account page. I wouldn’t recommend using this method regularly for accounts that are just starting out, although testing smaller grids could work (like the concert in the 3rd example below). If you have a larger, more established following you can get a little more creative with these. One of my favorite super creative examples of this posting format is @ASAPRocky‘s Instagram account.
You don’t have to do something too complicated, but switching up how you present content can keep your audience surprised and delighted, gives you a chance to present your brand in a new light, and offers an opportunity to flex your creative muscle.