Integrate Interactive Content [Social Media Tip]

A good way to drive engagement and shake up your usual posts is using interactive content. Interactive content gets your audience more involved, increasing click throughs and providing more opportunities to educate and delight your network.

Interactive content includes any content a user can click on, click through, answer, or play with. These content pieces take more effort (and sometimes money) to create but users spend more time and get more value from

Types of Interactive Content

  • Quizzes/Polls/Caption This: Quizzes and polls are an inexpensive way to create interactive content. They can help you dive into the mind of your audience and create double the content (once when you post, and another when you post the results). One more benefit of polls and quizzes is showing your audience that the conversation goes both ways and you care about their opinions. Another fun way to interact with fans is to ask them to caption photos.
  • Reveals: Reveal posts are a favorite of gossip publications. They’ll say something like “You can’t believe which star is pregnant! When you find out you’ll be ecstatic – [LINK]” and pair it with a collage of several stars. Readers who are interested will then click through to find out if they guessed correctly. See what they did there? lol.
  • Contests/Sweepstakes: Classic old fashion contests and sweepstakes are a great way to interact with your audience. Have your network answer a question, share a tweet, or post a photo in order to win a prize.
  • Interactive infographics, white papers, ebooks & videos: These may be a little more costly to create but really fun pieces for your audience to interact with. These types of content pieces include hover pop ups or click throughs to other landing pages, quizzes, extra content and more. They are a great tool for educating your audience on your particular industry or product. You can pack a lot of information into an infographic or short video that includes calls to action or fun pop up facts.
  • Work Books: Spinning off of the previous bullet, work books are a great way to offer value to your audience. You can create a work book with an evaluation and offer information about your brand or product. Reader with low scores can then contact you for help.
  • Calculators: Show your audience how much money they can save by using your product with a calculator. Any information that can be quantified can be used for a calculator and can help your audience use numbers to relate to a bigger message (aka a reason for them to use your product or visit your website).
  • Games: For those of you out there with bigger creative budgets, creating an online or mobile game can be a great way to create some traction about an upcoming product or big release.

I recently read an article from CMI Institute which presented case studies on interactive content. The results boasted up to 50% click rates and 40% lead conversion rates. With results like that, it’s worth investing into interactive content solutions. Beyond improved ROI, interactive content helps you stand out as a brand in a world bombarded with stale content.

Have you seen any great examples of interactive content or know any good creation tools ? Let me know in a comment below!



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