My Favorite Hashtag Tracking Tools

DhariLo Social Media Marketing Tip 80 - Use Hashtag Tracking Tools

*UPDATED ON 12/21/2015: Topsy is no longer in action, and my marketing heart hurts! I’ve added one more tool – Keyhole.co

Analyzing and measuring your campaign’s success (or lack thereof) is essential in your social media marketing development. One way to analyze the success of a campaign, or to measure the growth of your reach is to get into the habit of hashtag tracking.

Paid hashtag tracking tools can be expensive but will make the process less laborious. For the rest of us, resourceful hashtag tracking requires organization, consistency, and a few  free tools.

Before you start:

  • Test and pick your tracking tool: Refer to my list below after you’re done with this section. Play around with various tools until you find one you feel comfortable with.
  • Choose the hashtag(s) you’ll be tracking: Will you be tracking a general hashtag for your brand or a hashtag for a specific campaign? Both? Jot down which hashtags you need to stay on top of. Don’t forget to run an initial audit to see where the hashtag stands before you start.
  • Determine how long you’ll be tracking your hashtag(s) for: As I mentioned above organization and consistency are your best friends when it comes to free hashtag tracking. Make sure you have ample lead time as to when you will begin using and tracking your chosen hashtag or hashtags. Most tools will only track 7 days worth of data at a time.
  • Set up your tracking document: Set up a hashtag tracking document where you can gather your hashtag data. The tool you choose may determine what you keep track of. This can be the number of posts the hashtag is used in, impressions for the hashtag for a specific set of time, photos posted using the hashtag etc. Choose the metric that matters to you and that you have access to.
  • Set reminders: Most free trackers only give you information going back a specific amount of days or number of posts. Set a reminder so you never miss the deadlines to gather your info.

 

Tracking your hashtag

Now that you’ve got yourself all set up, it’s time to start gathering information. Here are some of my favorite hashtag tracking tools:

  • Twitter Search: Twitter’s own native search can be a good starting point to track a hashtag. Quantifying your finds will have to be done manually – know anyone that loves counting tweets?
  • Keyhole.co: Keyhole doesn’t require you to sign into their service to get hashtag stats (and is the only service on this list that won’t ask you to). You’ll receive a report containing sample data from your search criteria with beautiful charts which break down share of posts, related hashtag and keywords, plus more. Screen Shot 2016-01-05 at 6.39.07 PM
  • Tweetreach: This tool is one of my all time favorites. Unfortunately free analytics or “snapshots” as they are called within this system will only capture activity for the last 100 tweets that use your hashtag.Screen Shot 2015-12-02 at 10.43.13 PM
  • Tweet Binder: This tool will give you analytics for up to 1,500 tweets from the last 7 days.   Screen Shot 2015-12-02 at 10.38.54 PM
  • *UPDATE: Topsy is no longer in action, and my marketing heart hurts! Topsy: I use this tool mostly for hashtag research, but it can come in handy for keeping track of your hashtag also. Topsy is an archive of tweets, and entering your hashtag into the search (within 30 days) will give you the amount of tweets within the date range.Screen Shot 2015-12-02 at 10.44.12 PM

 

Hashtag tracking with limited resources will be tedious, but not impossible. For brands with a high volume of tweets, the best bet is to go for a paid analytics/tracking platform. As for tracking hashtags on other networks, like Instagram you can use the built in search, or a service like Twubbs – which will pull content that uses the hashtags, but again quantifying will have to be done manually – so get used to counting!

What are some of your favorite hashtag tracking tools? (paid or free)

<3

DhariLo

6 Comments
  • Saul Fleischman
    Posted at 09:09h, 07 December Reply

    For instant engagement analytics on any hashtag – free – just tweet:

    “@ritetagAPI #[your hashtag] stats”

    And you’ll get an image of them and a link to the full analytics page by reply – in just seconds. Works on your phone too.

  • Sarah Parker
    Posted at 12:54h, 09 December Reply

    Hi DhariLo,

    Thanks for the TweetReach by Union Metrics shoutout! We appreciate it.

    – Sarah A. Parker
    Social Media Manager | Union Metrics
    Fine Makers of TweetReach, The Union Metrics Social Suite, and more

  • Jakub Rogalski (@jakrogalski)
    Posted at 10:20h, 27 June Reply

    I find Twitter’s native search really useful, especially with some hacks like excluding the URLs by adding -http to the search phrases. Another tool that I’d certainly recommend checking out is https://brand24.com. It allows for hashtag monitoring across various social media platforms. Historical data is limited though, so if you’re planning to monitor a campaign, it’s better to set up a project a few days before the launch.

  • 9 Top Hashtag Mistakes and How To Avoid Them - DhariLo #SocialMedia
    Posted at 20:03h, 11 January Reply

    […] How do you keep track of a hashtag you ask? Check out some of my favorite hashtag tracking tools here. […]

  • How to Get The Most Out Of Your Hashstags - DhariLo #SocialMedia
    Posted at 13:40h, 04 May Reply

    […] Hashtag popularity will change with the wind. Not all your hashtags will remain effective. To get the most out of the your hashtags make sure to audit and update your hashtag lists periodically. You should even mix up hashtags from photo to photo. This is especially important now as Instagram has started to “shadow ban” accounts that use the same hashtags over and over. (A shadow ban is when your photos stop showing up under hashtag searches, even though you’ve used the hashtag in your post). For some ideas on how to find and track your hashtags read about my favorite hashtag tracking tools here. […]

Leave a Reply

%d bloggers like this: