New: Facebook is Testing Reactions + Facebook Reaction Metrics!

Are Facebook Reactions finally here?


What are Facebook Reactions? –  Facebook Reactions allowed users to express themselves beyond using “Like”. Other reactions were Love, Wow, Haha, Yay, Sad and Angry. The test drive didn’t go too well according to a post by Mashable.

As I’ve mentioned before I love analytics, and my morning social media routine includes checking the insights of the accounts my agency and I handle. Today I noticed the a Facebook Reactions graph in the “Reach” section of Facebook Pages Business Manager.

What does this mean!? UPDATE: Facebook seems to be testing reactions again! And if this is right, and there are also metrics with the reactions (see screenshot below) the fact you will be able to track reactions to your page posts will be incredibly useful when it comes to content creation, and your social media marketing in general. Beyond social media uses gauging audience reactions can inspire campaigns, or even products and more!

Screen Shot 2016-01-08 at 3.35.24 PM

DhariLo - Facebook Reactions Insights

Do you have Facebook Reactions Insights in your Facebook page analytics?


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