10 Aug The Worst Social Media Advice I’ve Heard “Experts” Give
There are so many so called social media “experts” out there. Amassing a big following doesn’t automatically make you well versed in the world of social media marketing. In this post I’m compiling some of the worst pieces of advice I’ve heard floating around from social media “experts” out there.
An Intern Can Handle It
No offense to the interns out there! There are some really brilliant ones – but social media marketing is more complicated than just throwing up a photo. There is a lot of strategy, analyzing, testing and coordinating that goes on that an intern who is just learning the field may not be well versed at just yet.
My suggestion: Interns will have great and fresh new ideas, they’ll know the latest trends, and what’s popular “with the kids”, but this insight would be better paired with an experienced social media marketer in order for your efforts to have the most impact. Gauge the expertise of your intern and take that into consideration when assigning them tasks.
Post Multiple Times A Day
This is definitely one of the worst pieces of social media advice I’ve heard experts give. Why? Because each business is completely different and more posts doesn’t always equal more (or better) engagement.
My suggestion: I do believe you should post at least several times a week to maintain your presence and in your follower’s feeds. And you should absolutety test different posting frequencies, and monitor how your audience responds. Some audiences like more posts, some wont.
Be Active On Every Network
I’ve heard social media “experts” advise others to be active on as many networks as possible. You may feel the pressure to be on every single platform out there so you’re not missing out on anything, but this simply just is not necessary.
My suggestion: I always suggest you try the networks you want to be on for a set amount of time. Gauge how your presence grows, monitor traffic from your social networks. Concentrate on the networks that actually give you results. Narrowing down the networks you concentrate on will help you create better content, which will help your accounts grow the right way.
Link Your Social Media Accounts
Another bad piece of social media advice I’ve heard “experts” give is to link all your social media accounts together to make things easier. In theory this isn’t a bad piece of advice, but in practice it might not work out the way you think. Here’s why:
- The way you communicate with each social network is different. From character count, to hashtag use, each network has it’s own language and “set of rules”. When you link your accounts, you lose that, and therefore look like you have no idea how to use the network.
- It can look awful! – Below is a Twitter newsfeed full of Instagram links. It’s an eyesore, your messaging cuts off and the Instagram link makes it look like the same message is being shared over and over. One more issue is that the photos don’t show up in the timeline this way, which created an extra step followers must take to access your content. This will cause fans to tune out, and people are too busy to click an extra link.
My suggestion: If you must link your social networks, take into consideration the network you are linking to. Pay attention to character limits, messaging, and hashtag use. For example, you can share an Instagram image to Twitter, remember to make your caption short since it will cut off for the link.
You Don’t Need a Strategy
The last and absolute worst piece of advice I’ve heard from social media “experts” give is that you don’t need a strategy. Is it true that some people have amassed a great following without a strategy? Yes. Does this mean that you’ll have the same luck? Probably not.
My suggestion: Create a strategy! Even if it’s a simple one. Having a plan in place will help you iron out the details that will make your brand stand out from competitors and achieve the results you want. You won’t scramble for content, all your posts will have a purpose behind them.
Please remember that social media marketing is a marathon, not a sprint. Some of the best accounts have been built over time and patience – maybe even a healthy ad budget. When taking social media advice from an expert, do your research, and create your own tests to see if it works! If you have any questions, please let me know in a comment below!
What is the worst piece of social media advice you’ve been given?