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Facebook organic reach and engagement has taken a hit. That's not news. But reminding ourselves of some basic engagement "hacks" can be a good way to increase your Facebook traction with the fans you already have. This is important, because nurturing your current audience will...

Kicking off 2019 writing out my goals, affirmations and plans, and setting up a vision board. This year I’m also taking part in Evernote's 30 day #EverBetterChallenge to help me reach my goals 🙌 Do you have any start of the new year rituals?...

The 5 P's are usually used in reference to content marketing, but I feel they apply to social media marketing also (and the two go hand in hand more often than not). The 5 P's of content and social media marketing are a basic starting...