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Trying to build a brand on social media without a defined social media strategy can be really counter productive and a waste of time. You'll find yourself just posting to post, with no rhyme or reason which leads to seeing no return from social media...

Facebook is changing it's News Feed yet again, and I can hear social media marketers and Facebook Business Page owners across the world sighing out a big "ugh". To be completely honest I don't really see these Facebook News Feed changes as a bad thing....