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A good way to drive engagement and shake up your usual posts is using interactive content. Interactive content gets your audience more involved, increasing click throughs and providing more opportunities to educate and delight your network....

One way to analyze the success of a campaign, or to measure the growth of your reach is to get into the habit of creating a hashtag for the campaign, and tracking that hashtag....

I had the pleasure to speak with Dr.Will Deyamport, whose research focuses on educators and how they can use social media and web tools for personal development, teaching and learning. Each week he chats with a guest about different topics related to reaching this goal. On...

Trying to build a brand on social media without a defined social media strategy can be really counter productive and a waste of time. You'll find yourself just posting to post, with no rhyme or reason which leads to seeing no return from social media...

Facebook is changing it's News Feed yet again, and I can hear social media marketers and Facebook Business Page owners across the world sighing out a big "ugh". To be completely honest I don't really see these Facebook News Feed changes as a bad thing....