Social Media Tips

In the current state of social media marketing, it's all about engaging the audience you currently have. It's not always about the views or reach of our activities, but more about how many people are taking action when they see these posts. This week I...

So you're finally ready to get started with live videos on social media, but the next question might be: Dhariana, how do I keep people interested? I've put together a few tips for keeping your live video audience engaged during your broadcast in this post. 1....

Facebook organic reach and engagement has taken a hit. That's not news. But reminding ourselves of some basic engagement "hacks" can be a good way to increase your Facebook traction with the fans you already have. This is important, because nurturing your current audience will...

The 5 P's are usually used in reference to content marketing, but I feel they apply to social media marketing also (and the two go hand in hand more often than not). The 5 P's of content and social media marketing are a basic starting...