Cross posting content on social media is a simple way to save time. You take one piece of content and post it to all your social channels. It seems like it should be easy peasy - but its a practice that can go very wrong...
A good way to drive engagement and shake up your usual posts is using interactive content. Interactive content gets your audience more involved, increasing click throughs and providing more opportunities to educate and delight your network....
One way to analyze the success of a campaign, or to measure the growth of your reach is to get into the habit of creating a hashtag for the campaign, and tracking that hashtag....
Yesterday I went live on Facebook to discuss the 7 questions you should ask before building your social media strategy. In this post we'll review what these questions are....
I had the pleasure to speak with Dr.Will Deyamport, whose research focuses on educators and how they can use social media and web tools for personal development, teaching and learning. Each week he chats with a guest about different topics related to reaching this goal. On...
Do you feel like you're hitting a wall when it comes to your social media marketing strategy? Here are some reasons why your social media strategy may not be working the way you expected it to - plus a few tips on how to fix...
Here is a quick compilation of some of my social media tips to set you up for implementing a killer social media strategy. These are the 10 must haves for a strategy that builds an authentic, engaged social media community for your brand....
Trying to build a brand on social media without a defined social media strategy can be really counter productive and a waste of time. You'll find yourself just posting to post, with no rhyme or reason which leads to seeing no return from social media...
Facebook is changing it's News Feed yet again, and I can hear social media marketers and Facebook Business Page owners across the world sighing out a big "ugh". To be completely honest I don't really see these Facebook News Feed changes as a bad thing....