Every brand and business requires a custom social media strategy based on their current social media standing, goals, and resources available to them. Although everything in social media tends to hinge on a bunch of independent factors there are basic building blocks to ensure your...
With so many accounts and businesses on social media it can be a little overwhelming to think about how to cut through all the noise. Sometimes, the answers are right in front of our faces, and no you don't necessarily need a viral hit to...
Being surrounded by digital marketing, it can be easy to forget that traditional forms of media are still alive and well and reach billions of people. More "traditional" forms of media are the perfect avenues to kick off an organic audience that is already interested...
Hashtags can be an amazing tool for improving your social media strategy. This week I'm sharing 6 ways hashtags can improve your social media presence....
Cross posting content on social media is a simple way to save time. You take one piece of content and post it to all your social channels. It seems like it should be easy peasy - but its a practice that can go very wrong...
A good way to drive engagement and shake up your usual posts is using interactive content. Interactive content gets your audience more involved, increasing click throughs and providing more opportunities to educate and delight your network....
One way to analyze the success of a campaign, or to measure the growth of your reach is to get into the habit of creating a hashtag for the campaign, and tracking that hashtag....
Yesterday I went live on Facebook to discuss the 7 questions you should ask before building your social media strategy. In this post we'll review what these questions are....
I had the pleasure to speak with Dr.Will Deyamport, whose research focuses on educators and how they can use social media and web tools for personal development, teaching and learning. Each week he chats with a guest about different topics related to reaching this goal. On...