I’m Rebuilding My LinkedIn in Public: A Step-by-Step Guide for Women Executives and in Leadership Positions Ready to Be Seen for Their Work

You’ve written your LinkedIn About section. You’ve listed every role, award and accomplishment, and someone can still read the whole thing and have no idea what it’s like to work with you.

I know, because heading into 2027, I opened my own LinkedIn profile and saw exactly that. I’ve been in brand and social media strategy since 2008, and my About section read like a résumé. Take my name off it, and it could have belonged to anyone.

So I’m rewriting my LinkedIn profile in public, step by step, in a three-part video series called The Rebuild. I’m using my free Path to Presence Map, the same framework I use with clients. It covers what you stand for (The Source), how you want people to feel when they find you (The Grind), and the visible changes to your headline, About section and Featured section (The Pour).

This guide is for women in leadership positions who are ready to build an online presence that opens new doors. Below you’ll find every episode, the questions I answered and my before and after, so you can follow along and rewrite yours too.

Click below to download the Presence Map and follow along!

Episode 1: The Source, or Why I Didn’t Change Anything on My LinkedIn Yet

I walk through my LinkedIn headline, About section and Featured section to see where they no longer match where I’m headed. Then I explain why I’m getting clear on what I stand for before rewriting a word.

Try this: What is one belief in your industry you would defend in any room? Check whether your profile says it.

Episode 2: The Grind, or How Your LinkedIn About Section Should Make People Feel

I decide how I want people to feel when they find me, then test my About section against it out loud and share my new opening line.

Try this: Pick three words for how you want people to feel. Read your first three lines out loud and see if they match.

Episode 3: The Pour, or My LinkedIn Profile Before and After

The visible changes: my new headline, About section and Featured section, side by side with what was there before.

Try this: Update one visible thing on your profile this week, starting with the smallest.

Click below to download the Presence Map and follow along!