4 Instagram Mistakes You Don’t Know You’re Making

4 Instagram Mistakes You Don’t Know You’re Making

Instagram has evolved so much from when it was just all about the picture. Now brands and businesses can use it as a powerful tool for marketing success. With so many changes, new features and rules it can be easy to overlook some details. Here are 4 Instagram mistakes you might not know you’re making.

1. Not Using Instagram Like Your Audience

When running an Instagram account for your brand or business, it may be easy to get caught up in metrics, and rules. A major Instagram mistake you might be making is forgetting to use the network like your audience does. Remember to use the Explore page to search hastags and location tags to find accounts in your niche or that fit your target audience. Watch and respond to Stories, leave comments and like photos. Engaging with your audience as a person would will only benefit your brand and help you build an engaged community.

2. Missing Out on Emoji Traffic

Emojis can be a life saver when you just cant find the right words for a caption or if your caption needs a little more context and fun. What you may not be aware of is that emojis can also be used as hashtags. Try including some emoji hashtags for a little extra traffic.

3. Not Having A Visual Strategy

Creating and having a visual strategy for your Instagram account can help you stand out from competitors and reinforce your branding. Your aesthetic will also attract your target audience – so consider them in your choice as well. If you’re not sure where to start read “How to Create a Cohesive Instagram Theme

4. Not Using Instagram Stories

I left the biggest mistake for last. Don’t ignore your Instagram Stories! It can be an easy Instagram mistake to make because it might be a little intimidating to create a story for your business. Since the feature has launched, it’s evolved and provided extra ways to not only connect and add value to your current audience, but for others who may not follow you to discover you via story hashtags and locations. Brands have gotten super creative in the way they use Instagram Stories! Here are a few ways you can use Instagram Stories:

Tease Content/Build Buzz

Hosting a Facebook Live Video session? Need a few more registrations to your webinar? Instagram Stories is a great tool to remind your audience you have something going on today and that it’s their last chance to get there! Create a short video or image to drive last minute sign ups, or get some added traffic to your latest blog post. If you have over 10,000 followers you can use the “See More” link feature – which allows viewers to swipe up and go to your link without leaving the app.

Gain Instagram Followers

How can you gain followers from Instagram Stories? Well, now you have Instagram exclusive content – an added bonus for anyone following you. You can also now use location tags and hashtags within your story. Both these kinds of tags are searchable for an extra way for non followers to discover your account. Your location tagged story can also be pulled into the city based stories on the explore page which exposes your account to a larger audience.

How To’s/ Tutorials

You can use a series of photos and 15 second videos to create a step by step how to or tutorial using Instagram stories.


Last but not least you can use Instagram stories for engagement. Create photos or videos to entice your audience to message responses or direct message you.

Your Instagram stories don’t have to be too complicated, and the built in tools like video, Boomerang, filters, text, stickers, and free writing pens can help you add personality. For more Instagram Stories tips read “5 Ways To Up Your Instagram Stories Game and Gain More Exposure For Your Brand“.


Have you made any of the Instagram mistakes in this post?

<3 DhariLo

P.S. Have we connected on Instagram? Follow me for social media tips and more! -> www.Instagram.com/dharilo



I am a Hubspot Academy course contributor, Social Media Today Expert, and you can find my articles in Social Media Week, Business 2 Community and the AgoraPulse blog.

No Comments

Sorry, the comment form is closed at this time.