5 Tips for Incorporating Videos Into Your Social Media Strategy

5 Tips for Incorporating Videos Into Your Social Media Strategy

Videos on social media are taking off because we are consuming more video content than ever. Videos are a great way to show off your product, highlight your personality and connect with your audience. If you’ve been thinking about creating videos for your social media strategy, here are a handful of my top tips.

1. Think About Your Purpose

Before you get started with videos for your social media strategy, take a step back and think about the purpose behind using video. Do you want to showcase your product? amuse? simply let your audience get to know you?. Being intentional and clear about what your final goal is will help you create a video that resonates with your audience.

2. Where Will Your Video Be Posted?

My second tip for integrating videos for your social media strategy is to think about where your audience is online and where you’ll be posting videos. There are so many options! You can post videos on Facebook, Youtube, and more recently IGTV. Knowing where you want to post your video before you create it is key to not wasting time on a format that won’t work on it’s intended channel (each social media channel has different time limitations etc.). With a large amount of people now viewing videos on mobile creating a vertical video may not be a bad idea. You can then use these vertical videos to post on Instagram’s IGTV (the first social media platform to fully embrace vertical video content)

3. Add Value

When creating videos for your social media strategy always add value! I’m here to remind you that value isn’t always an educational moment. Value can be a laugh, a moment of reflection, a look into a new or existing product, etc. The point here is not to post videos that are irrelevant to your brand.

4. Live Videos Don’t Need To Look Super Polished

Here’s a tip to take a little pressure off of creating live videos for your social media channels – they don’t need to be super polished. I’ll even say your regular videos don’t need to be pieces of cinematic masterpieces. If you can afford to hire someone to help you with your videos that’s amazing! But if you can’t, don’t fret. With live videos for social media, people expect a less than perfect stream – it’s part of the appeal of the in the moment streams. Just make sure you have a good connection to avoid laggy videos.

IGTV is a great example of your videos not needing to be polished. The vertical video format invited users to create videos right from their phones.

5. Use Video Editing Apps

Video editing apps will make your life a lot easier when creating videos for your social media channels. There are a ton of them out there – so use a couple and find out which ones make sense for you. Recently, I’ve been playing about with VideoShop and of course there’s always iMovie. The more you use these apps and programs the better you’ll get at using them.

I used to overthink creating videos for my social media channels but I’m proud to say I quickly got over it and now I hold a weekly Instagram Live session I call #CoffeeWithDhari. Every Friday morning at 9 AM I take some time to chat about current happenings in social media and take questions from my followers. It’s a lot of fun and as the weeks have gone on the easier it’s gotten. Next step is to take my live sessions and turn them into videos for my IGTV channel.

I challenge you to dip a toe into video content for your social media channels. Tell your brand story, show off new ways to use your product or just take your audience behind the scenes.

<3 DhariLo


I am a Hubspot Academy course contributor, Social Media Today Expert, and you can find my articles in Social Media Week, Business 2 Community and the AgoraPulse blog.

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